Monday, 26 January 2015

My business is a vehicle to change lives - Tara Fela Durotoye says in new interview with CNN

 Tara Fela Durotoye is a household name in the cosmetics industry in Nigeria. She is the amiable CEO of House of Tara International. In a new interview on (CNN), she talked about her life, business, challenges, inspiration and aspiration. Making a difference to young lives is all part of her mission, she said. She also said her business is a tool for changing lives. Read her very inspiring words below:

"There are certain things telling you that you cannot make it; that you will not make it; that Nigeria is not a place where people make it," says Fela-Durotoye. "I beg to differ." There are no limitations to success or making it. Continue

Her Story:
In 1998, aged 21, Fela-Durotoye was already on her way to becoming a qualified lawyer when she launched House of Tara as a makeup studio, at first specializing in makeup designs for brides and their wedding parties. Her artistry proved a hit with Nigeria's booming middle class and, today, the company employs over 3,000 beauty reps across West Africa.

She says she was drawn to cosmetics by her inspirational step-mother, by seeing "what makeup actually does to a woman in terms of self-esteem and confidence."

The Tara beauty range was born out of her frustration at the lack of suitable cosmetics available in Nigeria -- "Importers didn't know exactly what was right for Nigerian women," she says -- and sense that her products could fill the gap while encouraging pride in home-grown glamor.

"A lot of the Tara products are named after either beauty icons or beauty philosophies in Africa," says Fela-Durotoye. "For us it's about sharing the world and sharing our culture to the world."

Read more HERE

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