Wednesday, 24 August 2016

CNN to set up first digital bureau in Nigeria, targets young Nigerians.

Nigeria is not only one of Africa’s most populous countries, but it also has one of the youngest populations on the continent. That’s why CNN International is focusing its efforts there, setting up its first digital bureau in Nigeria’s largest city, Lagos.

Leading the operation is Nigerian native Stephanie Busari(pictured above), who was hired six weeks ago in the role of supervising producer, Africa. She’ll be driving the editorial mandate for the brand, which will focus on creating content for local audiences and appealing to the entire African continent.

On the social side, CNN has already dropped its three separate Africa Facebook pages — created for three of their TV shows: “Inside Africa,” “African Voices” and “Marketplace Africa” — to create one Africa Facebook page. Within a few weeks, the new page has pulled in 250,000 followers, 10,000 joining in the last week.

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